AppSavvyTraveller Privacy Policy
Rupert takes privacy seriously — almost as seriously as cake. When you visit AppSavvyTraveller.com, we collect only the information we need to keep the site running smoothly, improve our content, and stay connected with readers who choose to reach out. We never sell, rent, or trade your personal information to anyone.
This Privacy Policy explains what information we collect, how we use it, and what rights you have under data-protection law.
Effective Date: August 2025
Last Updated: October 2025
Who We Are
AppSavvyTraveller.com (“we”, “our”, “us”) is an independent travel-technology publication based in the United Kingdom. Our mission is to help travellers explore smarter through accurate, independent coverage of travel apps, transport options, and connected journeys.
For any privacy-related questions, you can contact us through the Contact Us form in the footer — messages are delivered directly to our editorial inbox and reviewed daily.
2. Information We Collect
We collect minimal personal data and only for legitimate purposes:
a) Information you provide directly
- Messages sent through our contact form (name, email, and your message).
- Comments, feedback, or partnership enquiries you submit voluntarily.
b) Automatic data collected through analytics and cookies
- IP address (anonymised)
- Browser type, device type, and operating system
- Pages visited and time spent on the site
- Referring site (where you came from)
This information is processed through Google Analytics and similar tools to understand how visitors use our site and to improve performance.
c) Affiliate tracking data
When you click an affiliate link, a small cookie records that you visited from our site so the retailer or travel app can attribute any purchase correctly. These cookies do not store personally identifiable information.
3. How We Use Your Information
We use collected data to:
- Respond to messages or enquiries you send
- Improve the usability, performance, and content of our website
- Analyse overall visitor behaviour (not individuals)
- Monitor affiliate link performance and commissions
- Maintain the security and functionality of the site
We never use your personal data for automated decision-making or profiling.
4. Legal Basis for Processing
Under the UK General Data Protection Regulation (UK GDPR), we rely on the following lawful bases:
- Consent: for analytics, cookies, and affiliate tracking (you can withdraw this via our cookie banner).
- Legitimate interest: to respond to contact form messages and maintain website security.
- Legal obligation: to retain basic records for tax or regulatory compliance where applicable.
5. How We Store and Protect Data
Your data is stored securely on servers located in the United Kingdom and the European Union. We use SSL encryption across the site and restrict access to authorised personnel only.
We keep contact form submissions for no longer than 12 months, unless further correspondence requires otherwise. Analytics data is anonymised and stored by Google for a maximum of 26 months.
6. Sharing and Disclosure
We do not sell or rent personal data.
We only share information with trusted third parties when necessary to operate the site:
- Google Analytics (usage statistics)
- Awin, Travelpayouts, Booking.com, and other affiliate platforms (link tracking)
- Web hosting and security providers (technical maintenance)
Each of these partners complies with the GDPR and has its own privacy policy. Links are available on request.
7. Your Rights
Under data-protection law, you have the right to:
- Request access to the data we hold about you
- Request correction or deletion of your personal data
- Withdraw consent for cookies or analytics
- Object to processing or request data portability
To exercise these rights, please contact us through the Contact Us form. We will respond within 30 days.
8. Cookies
Our Cookie Policy explains in detail what cookies we use and how to manage them.
You can view or update your preferences at any time by reopening the cookie banner in your browser.
Read our full Cookie Policy for more information.
9. External Links
AppSavvyTraveller.com contains links to third-party websites, apps, and services. We are not responsible for the privacy practices of external sites. We recommend reviewing their policies before submitting any personal information.
10. Children’s Privacy
Our website and content are intended for general audiences aged 16 and over. We do not knowingly collect personal information from children. If we discover that data has been provided by someone under 16, we delete it promptly.
11. Updates to This Policy
We may update this Privacy Policy from time to time. The “Last Updated” date at the top will always reflect the most recent version. Substantial changes will be announced via a notice on this page.
12. Contact
If you have any questions or concerns about this Privacy Policy or how we handle data, please contact us through the Contact Us form on our website.
Rupert promises that your message will reach the right human (not a bot) and be handled with care — just like his travel plans.
