Rupert has his own cookie policy — and it usually involves chocolate chips.
So when he first heard that our website uses “cookies”, he was more than a little disappointed to find out they weren’t the edible kind. Once we explained that these cookies help the site remember preferences, load faster, and understand which guides travellers love most, Rupert gave his approval — provided we kept everything honest, transparent, and easy to control.
This page explains exactly how appsavvytraveller.com uses cookies, what types we set, and how you can manage them.
Don’t worry — we don’t track personal details or share secret crumbs with anyone. Rupert wouldn’t allow it.
Effective Date: August 2025
Last Updated: March 2026
1. What Are Cookies?
Cookies are small text files placed on your device (computer, tablet, or smartphone) when you visit a website. They help websites function properly, remember your preferences, and collect useful analytics about visitor behaviour.
Cookies can be:
– Session Cookies: Deleted when you close your browser
– Persistent Cookies: Remain on your device for a set period
– First-Party Cookies: Set by the website you’re visiting
– Third-Party Cookies: Set by external services (e.g., Google Analytics, affiliate tracking platforms)
2. How We Use Cookies
AppySavvyTraveller.com uses cookies for several purposes:
a) Essential Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are typically set in response to actions made by you, such as setting your privacy preferences or filling out forms.
b) Analytics Cookies
We use Google Analytics to collect anonymised data on how visitors interact with the site. This includes information like:
– Which pages are viewed most often
– Time spent on each page
– Geographic region (city-level only)
– Device and browser type
This data helps us understand how to improve site performance and content.
c) Affiliate Tracking Cookies
Some of our outbound links to travel apps, booking services, or retailers include a tracking code. These affiliate cookies are placed by third-party platforms (e.g. Awin, Booking.com, Apple, or Google Play) to:
– Attribute commission if you make a purchase or download
– Record a click source for campaign analysis
These cookies do not store personal information like your name or payment details.
d) Functional Cookies
These remember choices you make (like hiding a banner or setting language preferences). They enhance user experience but are not always essential.
e) Advertising Cookies (Google AdSense)
We use Google AdSense to display advertisements on AppSavvyTraveller.com. Google and its partners may use cookies to show ads based on a visitor’s previous visits to this website or other websites.
These cookies allow advertising partners to deliver ads that may be relevant to your interests. Users may opt out of personalised advertising by visiting Google’s Ads Settings.
You can learn more about how Google uses data in advertising here: https://policies.google.com/technologies/ads
3. Cookie Categories Table
Below is a summary of the types of cookies we may use on this website:
| Cookie Type | Purpose | Example Tools / Services | Personal Data Collected |
|---|---|---|---|
| Essential | Enables core site functions like page navigation and consent preferences | Our internal CMS and cookie banner | No |
| Analytics | Tracks user behaviour to improve content and usability | Google Analytics | IP (anonymised), browser, device |
| Affiliate Tracking | Tracks if you clicked a link to an external site (e.g. Apple, Booking.com) | Awin, Travelpayouts, Apple/Google affiliate programs | No personally identifiable info |
| Functional | Stores user preferences, such as hiding pop-ups or saving settings | Cookie banner preferences | No |
4. Third-Party Cookies
Please note that when you click on a third-party link (e.g., app download, ticket site, hotel partner), cookies may be set by that external site. These third parties operate under their own privacy and cookie policies.
We recommend reviewing their policies before completing a booking or download:
– Apple App Store
– Google Play Store
– Booking .com
– GetYourGuide
– Awin and other affiliate platforms
We do not control third-party cookies once you leave our site.
5. Managing or Disabling Cookies
You can manage or disable cookies at any time through your web browser’s settings. Most browsers allow you to:
– View which cookies are currently stored on your device
– Delete existing cookies
– Block all cookies or only third-party cookies
– Receive a notification before new cookies are placed
If you prefer, you can also clear cookies whenever you close your browser to limit tracking across sessions.
Here are links to cookie management guides for major browsers:
– Google Chrome
– Mozilla Firefox
– Apple Safari
– Microsoft Edge
Blocking or deleting some cookies may affect how this website functions or reduce the quality of your browsing experience. Essential cookies are required for the site to operate correctly and cannot be disabled through our interface.
6. Legal Basis for Using Cookies
Under the UK GDPR and EU ePrivacy Directive, we may store cookies on your device only if they are strictly necessary for the operation of the site. For all other types of cookies, we require your consent.
When you first visit the site, a cookie banner will ask for your preferences. You can:
– Accept all cookies
– Reject non-essential cookies
– Customise your preferences
Your choices will be stored for 12 months unless manually cleared via your browser. You can review or change your consent choices at any time by reopening the cookie banner in your browser.
7. Contact & More Information
If you have questions about our use of cookies, you can contact us through the Contact Us form in the footer
You can read our full Privacy Policy for more details on data use.
